Quality Street has dropped the Toffee Deluxe after customers complained there were too many similar flavoured sweets in a box.
The company removed the sweet, which was created in 1919 before being included in packets around two decades later, to make for a new barrel-shaped “Honeycomb Crunch”.
The decision is in response to customer feedback carried out by makers Nestle, which found that there were too many toffees within the selection box.
he Toffee Deluxe - a block of toffee covered in a thin layer of chocolate and covered in a brown metallic wrapper - was one of three toffee sweets. The round penny variety and chocolate-covered finger will remain.
Another change consumers will notice this year is the removal of the paper menu for the sweets. Instead, the names and pictures of them appear on the sides of the octagonal tub.
The boxes will also be 30g lighter in weight due to the inclusion of the lighter honeycomb sweet - a truffle infused with crunchy honeycomb pieces and covered in chocolate.
spokesman from Nestle said it would continue to sell the Toffee Deluxe as part of the special toffee packs.
He added: "We have introduced the Honeycomb Crunch to celebrate Quality Street's 80th birthday and also as a reaction to public opinion.
"We went out and conducted surveys about what people wanted, their response was that there was too much toffee so the decision to make a change was made.
"The honeycomb crunch tested really well with consumers, they loved the idea and the flavour, which we have not used before.”
It is a the first time a new sweet has been introduced into the selection box since 2007, when the Milk Chocolate Block was introduced.
he Toffee Deluxe was created by chocolatiers John and Violet MacIntosh in 1919 by mixing hard toffee with runny caramel.
The idea was born in 1890 when the couple opened a confectionery shop in Halifax, West Yorkshire, and began experimenting with ingredients.
Their operation was so successful that in 1898 they built the world's first toffee factory.
When Mr MacIntosh died his son, Harold, inherited the business, named Mackintosh's, and in 1936 he invented Quality Street, a name inspired by J. M. Barrie play Quality Sweet.
t that time, boxes of chocolate were the preserve of the gentry but Harold's wanted to create a comparable product available to the working classes.
The subsequent product was the first time sweets were individually wrapped in coloured paper and put into a decorative tin.
n 1969 the company merged with Rowntree's to form Rowntree Mackintosh, which was itself taken over by Nestle in 1988.
The decision to drop the Toffee Deluxe has not gone down well with some Twitter users claiming “Christmas is ruined”.
Joanne Warner even shared a link to a petition for Nestle to bring back the toffee treat:
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